Copyright in a digital World

The article in Business week on the illegal posting of copyrighted video clips on you tube adn other websites is ery interesting. I am an avid You tube viewer and the effects of the current situtation will have a big effect on me and many of my fellow students.I bleieve that the fight that movie and television studios are begining is no different than the fight over copyright that the music industry had a few years ago with Napster and several other P2P sites that allowed users to share copyrighten music. I believe it is neccessary for both sides to work together to find a solution because otherwise we will end up in a long battle similiar to napster where little is solved. I beign a comm major think this only helps the industry, the more people that can use a product the more advertsing dollars can be gained. All the industry needs to do is adapt and finds ways to advertise besides commercials to make moeny. More product placement and less ads. The less ads will lead to better product placement more ad money and less complaints when shows are reshonw on you tube with no ads.